Monday, July 21, 2014

Amazon's Video Shorts category released

Our team at work has been involved with a lot of different things over the last couple of years which won't be documented here, but one area of focus of late has been launching the "Video Shorts" category on Amazon.  We currently have ~100k "short videos" (1-8 minutes) ranging from music videos, game trailers, movie trailers, how to videos, etc.  We have these videos showing up on Amazon product pages within a modal lightbox, and they are also discoverable amongst AIV content.  These videos provide monetization by linking to other Amazon products and with video ads (e.g., 15 second preroll before the video starts).

There is still a long of things to do to improve here, but it's good to get it out and start measuring.  Any thoughts or feedback is welcome.

Ingress Points
Amazon's Global Nav
Any Amazon URL (e.g.,

Amazon Instant Video's Sub Nav
Any Amazon Instant Video URL (e.g.,

Links for the Video Shorts experience